Xsolla Agency Launches to Empower Creators Across Entertainment-Based Intellectual Property

Xsolla, a global video game commerce company, today launched Xsolla Agency, a comprehensive service connecting game developers with premium entertainment-based intellectual property (IP). The integrated offering addresses critical challenges for game creators: access to world-class IP, global monetization capabilities, and the operational infrastructure needed to build sustainable businesses.

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Xsolla Agency simplifies access to entertainment-based licenses through expert-led negotiations and industry relationships, offering affordable, monetization-focused deals structured for maximum ROI. Strategic IP partnerships increase discoverability, reduce user acquisition costs, and drive higher player spend through impactful LiveOps events and promotional campaigns.

The service is backed by the same commerce infrastructure powering 1,500+ game developers across 200+ geographies, including global payments with 1,000+ payment methods, distribution and platform enablement, and creator-centric tools for data, fraud prevention, and compliance support.

"We've built the infrastructure to solve commerce problems for game creators and developers," said Chris Hewish, President of Xsolla. "Now we're extending this expertise to bring entertainment-based IP to game developers, giving studios of all sizes the tools to grow their audiences and revenue."

For game developers, this means Xsolla is simplifying access to entertainment-based licenses through expert-led negotiations and industry relationships, backed by the global commerce infrastructure needed to maximize the value of every IP partnership.

What Xsolla Agency Delivers:

Entertainment-based IP Licensing for Video Games

• Premium IP licenses sourced through expert-led negotiation with established entertainment industry relationships
• Affordable, monetization-focused deals structured for maximum ROI, not just brand exposure
• Simplified operations that make traditionally complex, expensive, and inaccessible licensing achievable
• Strategic IP partnerships that increase discoverability, reduce user acquisition costs, and drive higher player spend through impactful LiveOps events and promotional campaigns

Global Commerce Infrastructure for Game Developers Looking to Integrate Entertainment-Based IP

• Payment processing across 200+ geographies with 1,000+ payment methods, enabling creators to monetize content globally and build sustainable revenue streams
• Distribution and platform enablement that helps creators reach fans directly, reducing platform dependency while maintaining control over content, audience relationships, and monetization strategies
• Creator-centric tools, data, fraud prevention, and compliance support are designed to reduce friction and let creators focus on their craft
• Operational services are now available to filmmakers and musicians

Industry Expertise and Lower Risk

• For game developers: True market rates and flexible entertainment-based IP deal terms structured to drive maximum ROI and real revenue impact
• For all creators: Experienced teams who handle complex negotiations, legal paperwork, and operational challenges to ensure everything is safe, fair, and profitable
• Commercial infrastructure that removes traditional barriers faced by independent creators and mid-size studios

New Opportunities Across the Creator Ecosystem

• Game developers: Increased discoverability, reduced acquisition costs, and higher player spend through licensed IP
• Hollywood, Filmmakers, and musicians: Global reach, diverse audience access, and sustainable monetization without building complex in-house infrastructure
• All creators: More control, less platform dependency, and focus on creating while Xsolla handles the backend

Game developers interested in Entertainment-based IP licensing and creators across film and music interested in global commerce infrastructure are invited to connect with the Xsolla team at xsolla.pro/agency

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

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