Visa and Jason Sudeikis Turn the Simplest Goal in Football Into the Biggest Fan Moments at the FIFA World Cup 2026™
18.5.2026 13:00:00 CEST | Business Wire | Press Release
At the FIFA World Cup 2026™, everything can change in a split second. A quick pass. A simple finish. A tap in goal. This summer, Visa (NYSE: V), the Worldwide Payment Technology Partner of the FIFA World Cup 2026™, is turning those fleeting moments into something much bigger—launching Tap In, a bold new global campaign based on the belief that everything is a tap in with Visa.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518011231/en/
Built around one of football’s most recognizable finishes, Tap In takes the simplest touch in the game and turns it into a powerful metaphor for how Visa works: fast, seamless, and effortless in the moments that matter most. At the FIFA World Cup™, that idea moves beyond storytelling, unlocking opportunity in communities and connecting fans directly to the action as it unfolds live.
When Players Tap In, Fans Do Too
At the heart of the campaign, Visa brings the passion of football to life across all three host countries—delivering exclusive promotions, unforgettable moments, and once-in-a-lifetime prizes to cardholders. When the ball hits the back of the net, the moment doesn’t stop at the stadium—it travels instantly to fans’ screens.
Visa cardholders across the United States and Canada can register to enter Tap In to Score1, a Visa exclusive promotion that can make every match and every tap in goal mean something more. Fans canstay connected throughout the tournament for a chance to win daily, knowing the next tap in goal on the pitch could unlock even more prizes. From FIFA World Cup™ match tickets and a potential trip to the Final, to signed memorabilia and limited-edition merchandise, Tap In to Score turns match moments into shared celebration and opportunity.
With a simple, repeatable cadence that mirrors the flow of the tournament, Tap In to Score is designed to keep fans engaged beyond kickoff—making participation easy, intuitive, and woven into the rhythm of every matchday.
In Mexico, eligible Visa cardholders can register to enter Pásala Para Ganar2—a promotion offering fans the chance to win tickets to a FIFA World Cup 2026™ match just by registering their eligible cards. Winners will be randomly selected and notified in early June.
Jason Sudeikis Leads a Global Roster Built for the Moment
To bring Tap In to life, Visa has assembled a lineup that blends humor, cultural credibility, and football greatness. The campaign launches with a high impact hero film that captures the unpredictability, energy, and joy of the FIFA World Cup™—showing how a single tap can ripple far beyond the pitch.
Award winning actor Jason Sudeikis anchors the campaign, journeying through the U.S., Mexico and Canada, using his Visa card to make every step of his FIFA World Cup 2026™ experience easier—illustrating how Visa removes friction and unlocks fandom in real life.
He is joined in the Tap In campaign by some of the most exciting and iconic figures in the tournament today, including Lamine Yamal, Erling Haaland, Christian Pulisic, Jorge Campos, and legendary announcer, Andrés Cantor.
Together, they celebrate a simple truth fans instantly recognize: the smallest touches can create the biggest moments.
“Football has this way of making even the smallest moment feel shared,” said Jason Sudeikis. “Tap In helps fans stay connected to that feeling—whether they’re on the pitch, in the stands, or at home.”
From Screens to Streets: Making the FIFA World Cup™ a Connected Experience
Tap In rolls out across broadcast, digital, social, creator partnerships, and live fan moments—meeting fans where football culture lives today. Tap In notifications, creator-led explainers, and immersive environments bring Tap In to life as an always-on FIFA World Cup™ experience.
Visa’s Tap In Studio activation at select stadiums and major host cities invites fans to step inside the campaign, blending football, art—from Visa’s first-ever global art collection—and culture, while unlocking an experience only Visa can deliver.
Tap In to Impact
Visa’s Tap In campaign is also taking the energy of the FIFA World Cup™ and turning it into economic impact that directly supports small businesses, creators and communities across host countries.
Through Tap In to Impact, Visa is committing $600,000 to three nonprofit partners across each host country: SCORE in the United States, Pro Mujer in Mexico, and Futurpreneur in Canada. These investments support the local business owners, mentors, and community-builders transforming a global tournament into lasting local impact, ensuring the excitement of the FIFA World Cup™ leaves a lasting legacy where it’s played.
Everything Is a Tap In With Visa
“Fans don’t just watch the FIFA World Cup™—they live it,” said Frank Cooper III, Chief Marketing Officer at Visa. “Tap In keeps them closer to every moment, turning the easiest goal in football into an invitation for fans everywhere to participate. One tap, and you’re in.”
To learn more about Visa’s Tap In to Score and how to register to enter for a chance to win match-triggered prizes, visit visa.com and follow Visa on social.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
1 NO PURCHASE NECESSARY. Must be current Visa cardholder as of May 1, 2026, 50 U.S./D.C., PR, or CAN, 18+/age of maj. Match Ticket winners responsible for travel & accommodations. For CAN res. Skill test req’d. Ends July 20, 2026. Rules/Elig: https://tevnt.com/VisaFWC26Promo
2 Rules/Elig: https://tevnt.com/VisaFWC26Promo/mx/
View source version on businesswire.com: https://www.businesswire.com/news/home/20260518011231/en/
Contacts
Media Contact
Conor Febos, cfebos@visa.com
(c) 2024 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
New Iconic Landmark Danjiang Bridge Opened to Redefine Taiwan18.5.2026 12:02:00 CEST | Press Release
The Danjiang Bridge, one of Taiwan’s most significant recent public infrastructure projects, officially opened with a series of large-scale public events, transforming the bridge into a new cultural landmark and civic space. The program featured the “Danjiang Bridge Together Arts Festival,” immersive public activities, and a special performance of Light Chain by Cloud Gate Dance Theatre, symbolizing the integration of architecture, engineering, and the arts. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260517667930/en/ The Danjiang Bridge is an iconic landmark in Taiwan with global recognition. (Photo via Highway Bureau , Motc) Spanning the mouth of the Tamsui River, the bridge serves as both a major transportation project and a recognizable architectural landmark, establishing a new urban symbol for Taiwan. Designed by Zaha Hadid Architects, the project gained international attention throughout its development and was sel
Prokarium Reports Positive Interim Data from Phase 1/1b PARADIGM-1 trial of ZH9 in NMIBC patients, Demonstrating Excellent Safety and Encouraging Early Efficacy18.5.2026 09:00:00 CEST | Press Release
Prokarium, a clinical-stage biopharmaceutical company pioneering bacterial immunotherapies for the treatment of solid tumours, today announced safety and antitumour efficacy results from an interim review of the ongoing Phase 1/1b PARADIGM-1 trial of ZH9 in non-muscle invasive bladder cancer (NMIBC) patients. These data were shared via an oral podium presentation at the American Urology Association (AUA26) Annual Meeting. Prokarium CMO, Dr Josefin-Beate Holz said “These data demonstrate ZH9 as a universally applicable treatment for patients. As the treatment is very well tolerated and is showing impactful outcomes for early and BCG-non-responsive patients alike, it opens up the potential for ZH9 to be a transformative bladder saving treatment.” "There is a clear and urgent need to move beyond BCG. The current treatment burden—requiring up to 18 catheterisations in the first year— detrimentally impacts real-world compliance and patient outcomes," said Ibs Mahmood, CEO of Prokarium. "Pat
OdysseyRe Announces New Co-Chief Underwriting Officers for EMEA18.5.2026 09:00:00 CEST | Press Release
Odyssey Reinsurance Company (OdysseyRe) today announced the appointments of Tegwen Gromellon and Anne-Claire Serres as co-chief underwriting officers of its EMEA division, effective July 1. They succeed longtime Chief Underwriting Officer, Gaël Le Païh, who is retiring later this year following 36 years with the Company. Based in Paris, Serres joined OdysseyRe in 2018 as the market director for France and will lead the division’s business across France, Africa and the Middle East. Gromellon, who joined OdysseyRe in 2004, has served as market director for Germany, Austria, Benelux and Switzerland since 2019. He will take the lead for the rest of Europe, including the relationship with the Company’s representative office in Stockholm for the Nordic markets and across Turkey. “We are delighted to appoint both Tegwen and Anne-Claire to these important leadership positions,” said Isabelle Dubots-Lafitte, chief executive officer of EMEA for OdysseyRe. “These appointments recognize their sign
Arboris Capital Selects ROYC to Expand Private Markets Capabilities on CapGain Platform18.5.2026 09:00:00 CEST | Press Release
Arboris Capital Limited (“Arboris”), a DIFC-based firm arranging alternative investments, authorised by the Dubai Financial Services Authority (DFSA), today announced that it has selected ROYC AB (“ROYC”), a private markets technology and infrastructure provider, to support the continued development of its private markets offering through its platform, CapGain. In its ongoing efforts to expand its private markets capabilities across the Middle East, Arboris has undertaken a strategic review of how to further scale its offering while maintaining the integrity of its existing platform. As a result, Arboris has chosen to integrate ROYC’s fund access, sourcing, and structuring capabilities into CapGain, complementing its existing infrastructure. CapGain is Arboris’s proprietary investment platform, purpose-built to facilitate access between international private market opportunities and Professional Investors in the region. CapGain provides fully digital investor onboarding and KYC, a secu
LogicMonitor and Deutsche Telekom Expand Partnership Across Europe18.5.2026 09:00:00 CEST | Press Release
LogicMonitor®, the AI-first platform for Autonomous IT, today announced the expanded availability of its platform within Deutsche Telekom’s managed services portfolio across selected European markets, including DACH, Benelux, and the Nordics. The expansion builds on operational use of LogicMonitor in the United Kingdom since 2023, where it has supported Deutsche Telekom’s service teams in improving visibility across network, cloud, and hybrid infrastructure environments. Experience gained from these deployments is now informing broader service enablement across additional European markets. As enterprise IT environments grow more complex, organisations require more than visibility—they need predictive resilience. Through defined use cases, LogicMonitor complements Deutsche Telekom’s existing service management, monitoring, and security tooling, helping teams anticipate, detect, and resolve issues before they impact business operations. In the United Kingdom, the partnership has delivere
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom