CHRIST chooses fulfillmenttools and commercetools for a future-proof commerce architecture

Breaking free from monolithic constraints

For internationally operating retailers, the ability to respond flexibly and quickly to customer demand is a key success factor. This is especially true in the jewellery trade, which is shaped by specific requirements: high-value products, complex inventory structures, and customers who expect a first-class, seamless shopping experience at every touchpoint.

CHRIST has built a strong operational foundation over many years. But as the retail landscape has changed, so have the requirements. A monolithic system architecture alone no longer offers the flexibility needed to ensure a seamless omnichannel experience. In particular, managing orders across channels and countries – spanning stores and online shops – now calls for a modular, scalable approach.

Thanks to fulfillmenttools' Advanced Order Routing, CHRIST can provide reliable availability and delivery information across all channels in real time. Whether online or in store, customers receive accurate and consistent information at all times. The result: greater operational flexibility and a noticeably improved shopping experience across every touchpoint.

“Order management is the heart and brain of any omnichannel architecture – ultimately, it is the decisive factor for differentiation and customer experience. In fulfillmenttools, we have found the right partner to make that a reality. This is an important milestone on our path toward a more agile and future-proof commerce landscape – one that gives us the modularity we need to evolve quickly and meet our customers' expectations as a premium jewellery retailer,” - Michael Berghoff, Chief Digital Officer at CHRIST

A modular path into the future

Rather than replacing its core systems entirely, CHRIST opted for a targeted, architecture-driven approach. By gradually decoupling central components and implementing commercetools Sphere as the API-native commerce platform alongside a headless-enabled ERP system, the company creates the technical foundation to integrate best-of-breed solutions exactly where they add the most value. KPS, a long-term partner of CHRIST, plays a central role here, contributing deep retail expertise and guiding the architectural decisions that make the transformation sustainable and scalable.

fulfillmenttools serves as the central instance for orchestrating order management, ensuring that every order – regardless of its origin – is intelligently steered and efficiently fulfilled across CHRIST's European network.

“With our Agentic OMS, we help CHRIST unlock the full potential of its omnichannel strategy: through greater agility, smarter fulfillment decisions, and the flexibility to scale across markets. Together, we are building the foundation for a future-ready commerce architecture that supports CHRIST's continued growth,”
Linda Kuhr, Managing Director at fulfillmenttools