Business Wire

Careismatic Brands Launches “19 Days of Gratitude” Global Campaign to Support Nurses and the DAISY Foundation

Share

Careismatic Brands, the world’s largest designer and manufacturer of medical apparel, today announced the launch of a global tribute and charitable fundraising campaign, “19 Days of Gratitude,” spotlighting the heroism of nurses as they continue to battle COVID-19 on the front lines. Launching in a year that the World Health Organization has deemed “The International Year of The Nurse and Midwife,” and timed to the 200th anniversary of Florence Nightingale’s birth, the new campaign will celebrate nurses by revealing 19 stories that showcase frontline nurses from around the world over 19 consecutive days. The campaign will debut on careismatic.com/TributeToCourage and across Careismatic’s various social and digital channels, to celebrate the nursing community and raise money for the DAISY (Diseases Attacking the Immune System) Foundation, a worldwide organization recognizing the incredible work and sacrifice of nurses.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200924005263/en/

Medical apparel manufacturer, Careismatic Brands, launches global campaign to pay tribute to nurses and raise funds for the DAISY Foundation (Graphic: Business Wire)

Medical apparel manufacturer, Careismatic Brands, launches global campaign to pay tribute to nurses and raise funds for the DAISY Foundation (Graphic: Business Wire)

The campaign will kick off with a powerful tribute video “In The Year of The Nurse – A Tribute to Courage,” shot and produced by Hollywood creative agency Mob Scene. The video features a reimagined recording of George Harrison’s classic song, “Give Me Love (Give Me Peace on Earth)” from Grammy Award-winning music producer Rob Cavallo (former Chairman of Warner Bros. Records, whose accolades include 1988 Producer of the Year; 2005 Record of the Year for Green Day’s Boulevard of Broken Dreams;and selling in excess of 160 million records worldwide). Cavallo’s version of “Give Me Love (Give Me Peace on Earth)” features children singing from home and is designed to recognize and uplift health care professionals during this pandemic.

“Health care professionals are selfless people who are putting themselves on the line to save people’s lives during this COVID-19 crisis and this campaign is a tribute to them,” said Michael Singer, CEO of Careismatic Brands. “Our mission at Careismatic Brands is to champion the people behind the scrubs, and we are honored to share this very meaningful tribute as a way to thank the people who have given so much hope and professional care – at much personal risk – to so many COVID patients during these extraordinary times.”

Cavallo rerecorded the song during the middle of the pandemic’s stay-at-home mandate, so he was forced to creatively develop a process of overlaying each individual singer’s track while working remotely with engineers and musicians.

“We kept coming back to Give Me Love’s lyrics, which are incredibly meaningful and exactly what people need to hear during these unprecedented times,” Cavallo said. “George Harrison found the song to be profoundly moving and described it as a prayer and personal statement between him, the Lord and whoever likes it. If our version of this beautiful classic can brighten one nurse’s day after the incredible sacrifice they are making, it is all worth it.”

The video ends by encouraging viewers to donate to the DAISY Foundation. The fundraising effort will support their traditional programs as well as a new initiative awarding nurses grants to advance health equity in underserved communities.

“Careismatic Brands has been a longtime supporter of the DAISY Foundation and our mission to award and celebrate nurses as the unsung heroes providing quality health care,” said Bonnie Barnes, Co-Founder of the DAISY Foundation. “When we first saw the ‘Tribute to Courage’ video and heard its score with the plea for love and hope, we were immediately struck by its power and ability to provide a much-needed lift to nurses during this incredibly difficult time. We are thrilled that Careismatic Brands will be bringing this important tribute to nurses and offering a fundraising opportunity to the public,” Barnes continued. “Donations will fund nurse recognition as well as important research done by nurses to ensure that all people, no matter their race or economic situation, receive high-quality health care.”

Careismatic Brands’ “19 Days of Gratitude” campaign comes on the heels of the company’s $1 million donation of its Cherokee Uniforms and Dickies Medical branded scrubs to health care workers. The company delivered scrubs to more than 200 hospitals, in areas most impacted by the virus, to help health care workers lacking personal protective equipment get the apparel they needed to either change or even dispose of their scrubs throughout the day to avoid viral spread.

For more information on how to access the campaign, music video, 19 stories from nurses around the globe and to donate, please visit careismatic.com/TributeToCourage.

ABOUT CAREISMATIC BRANDS

Careismatic Brands, Inc. (formerly Strategic Partners, Inc.) is the global leader in medical apparel with a distribution footprint in more than 70 countries, and a deep portfolio of top-selling medical apparel, footwear and accessories brands such as Cherokee Uniforms, Dickies Medical, heartsoul, Infinity by Cherokee, ScrubStar, Tooniforms and Anywear. Plus innovative and game-changing wellbeing brands such as Certainty SmartBoost, an antimicrobial laundry additive that works alongside regular detergent to protect fabrics. Careismatic Brands’ portfolio of deeply trusted brands delivers best-in-class products and unparalleled service to distribution partners and consumers.

In addition to being the marketshare leader in medical apparel, Careismatic Brands is a manufacturer/distributor of school uniforms by Classroom, corporate identity uniforms, adaptive clothing by Silverts, medical instruments and accessories. The company takes great care to understand and provide products that champion the people wearing uniforms who serve and care for others. For more information on Careismatic Brands, visit www.careismatic.com and follow us on Facebook and Instagram.

ABOUT DAISY

The DAISY Foundation™ is the leading international organization for nursing recognition. It was created in 1999 by the family of J. Patrick Barnes, in memory of the extraordinary nursing care they experienced when he was in the hospital for 2 months with an auto-immune disease. (DAISY stands for Diseases Attacking the Immune SYstem). His family’s drive to say “thank you” to nurses for the compassionate and skillful care they provide every day – The DAISY Award® for Extraordinary Nurses – has grown to become a highly respected and international nurse recognition program. It provides unique and meaningful recognition that benefits nurses and the organizations where they work.

Today, over 4,500 healthcare organizations and schools of nursing in 29 countries are committed to honoring their nurses with The DAISY Award. Over 1.8 million nurses have been nominated by their patients, families and colleagues, and over 144,000 awards have been granted.

Contact information

Sara Rosales
Careismatic Brands
srosales@strategicpartners.net
310/413-2413 (mobile)

Rachel Rogers
The Acceleration
rachel.rogers@theacceleration.com
310/770-4917 (mobile)

About Business Wire

Business Wire
Business Wire



Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

ExaGrid Becomes Finalist for Three SDC Awards27.10.2020 13:00:00 CETPress release

ExaGrid®, the industry’s only Tiered Backup Storage solution, today announced that it has been nominated in three categories for the 11th annual Storage, Digitalisation and Cloud (SDC) Awards, which are focused on recognizing and rewarding success in the products and services that are the foundation for digital transformation. Voting to determine the winner in each category is underway now and closes on November 20. Winners of this year’s awards will be announced on December 3, 2020. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201027005236/en/ This year, the award categories that ExaGrid has been nominated in reflect different areas of strength that ExaGrid has become known for. ExaGrid has been nominated in the “Vendor Channel Program of the Year” for its Reseller Partner Program, as well as “Storage Hardware Innovation of the Year” for its Retention Time-Lock for Ransomware Recovery feature released this year in ExaGrid

Crown Bioscience Increases APAC Capacity with New Facility in Zhongshan, China27.10.2020 13:00:00 CETPress release

Crown Bioscience, a JSR Life Sciences company, today announces the opening of a new oncology-focused research facility in Zhongshan, China to satisfy increased customer demand. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201027005098/en/ CrownBio's New Zhongshan, China Facility (Photo: Business Wire) In addition to the Company’s four facilities across the US and Europe, CrownBio’s existing APAC footprint currently includes three sites located in Beijing, Taicang, and Suzhou, as well as one in Taiwan. Once completed, this new building will add more than 2,000m2 of new vivarium space to support CrownBio’s in vivo oncology platforms, helping satisfy predicted near-term growth. CrownBio’s world-leading products and services are used by pharmaceutical and biotech customers across APAC, North America, and Europe to accelerate and de-risk their drug discovery programs. With the significant and continued growth of CrownBio’s clie

Veeva Teams with Life Sciences to Offer Industrywide Source for Key Contacts, Information, and Services from Across Companies and Brands27.10.2020 12:03:00 CETPress release

To help healthcare professionals (HCPs) get provider and patient resources faster, Veeva Systems (NYSE:VEEV), in partnership with the industry, today introduced MyVeeva for Doctors, a mobile application to make it easy for HCPs to connect with life sciences. MyVeeva gives HCPs the key contacts, information, and services they need from across pharmaceutical and biotech companies and brands – all in one place. Leading companies, including Boehringer Ingelheim, GSK, Pfizer, Sanofi, and Sobi, are among the first early adopters of MyVeeva for Doctors. “Fully leveraging the power of digital access allows us to deliver greater value for HCPs, helping them to transform the lives of the patients they treat,” said Marz Abdulrahman, executive director, customer business solutions, at Boehringer Ingelheim Pharmaceuticals, Inc. “Digital solutions like MyVeeva for Doctors enables BI to make it easier to secure patient resources and connect HCPs to the people they need for collaboration in a single,

Global Coalition Unites to Tackle the Urban Water Crisis and Address Climate Change Through Public-Private Collaboration27.10.2020 12:00:00 CETPress release

Launched today, the 50L Home Coalition (Coalition) is a global action-oriented platform addressing two of the world’s most pressing challenges: water security and climate change. This global collaboration aims to re-invent the future of water and change the narrative on domestic water consumption by making a water-efficient lifestyle – 50 Liters (L) of daily water use per person – an irresistible aspiration for all. The world is in the midst of an urban water crisis, and the pressures on our limited resources are only accelerating. Seventy percent of the world’s 20 megacities are already experiencing water scarcity or drought conditions, disrupting business, threatening health and exacerbating inequalities. The average home in the developed world is highly inefficient, and average per capita household water use is as high as 500L per day. Because an estimated 16% of total energy use in the home is related to water, this disproportionate domestic water consumption is also contributing t

SoftServe Achieves AWS SaaS Competency Status27.10.2020 12:00:00 CETPress release

SoftServe, a leading digital authority and consulting company and Premier Consulting Partner in the Amazon Web Services (AWS) Partner Network (APN), announces it has achieved AWS SaaS Competency status. The designation recognizes SoftServe’s experience helping organizations design and build Software-as-a-Service (SaaS) and cloud-native solutions on AWS. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201027005054/en/ (Graphic: Business Wire) In addition to the AWS SaaS Competency designation, SoftServe has also previously achieved AWS Data & Analytics Competency, AWS DevOps Competency, AWS Financial Services Competency, and AWS Retail Competency designations. “By achieving AWS SaaS Competency status, we are committed to technical proficiency and customer success in the AWS Partner Network, enabling our clients with the most reliable and cost-effective SaaS solutions that are scalable, secure, and globally accessible,” said An

EURid and FundingBox Announce Partnership to Support the Digital Strategy of Startups and SMEs27.10.2020 11:46:00 CETPress release

EURid, the award winning registry manager of the .eu, .ею and .ευ top-level domains, and FundingBox, a company accelerating the growth of startups and SMEs through funding opportunities and community building, have signed a MoU and joined efforts to support European small innovative businesses on their path to building a trustworthy and secure online presence. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201027005587/en/ EURid will develop a series of webinars across 2020 and 2021 to help startups and SMEs to further understand online branding, cybersecurity aspects and artificial intelligence-related matters. Additional activities will include articles outlining opportunities for growth and success stories of European companies that have expanded their business horizon by using a.eu website. All the resources will be available at https://fundingbox.com/, while the webinars recordings will be accessible via EURid’s YouTube

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom