Munich. Marking the year of the 50th anniversary of cultural commitment, the BMW Group is building up on its cooperation with the Bayerische Staatsoper by becoming the Global Partner. The automotive manufacturer and the opera house have been partners since 1997. On the occasion of their 25th anniversary and with Serge Dorny as designated General Manager and Vladimir Jurowski as designated General Music Director, collaborations such as Opera for all will continue while also focussing on the development of digital formats to reach a broader audience. The BMW Group leads the way as corporate citizen and contributes to social responsibility. As one of the world’s leading opera houses, the Bayerische Staatsoper looks back on a history of over 350 years and makes a major contribution to Munich’s reputation as one of the great international cultural capitals. In 1997, BMW and the Bayerische Staatsoper initiated Opera for all including the live broadcast of an opera and the open-air concert of

“BMW Esports Boost” brings together an international who's who of the esports world. The premiere of this globally unique format live from BMW Welt is on June 28, 2021. BMW is in partnership with Seven.One Sports. Gain fresh inspiration and exclusive insights from top industry experts such as Jens Hilgers, Ralf Reichert, Christopher Hana, Brandon Snow and Tobias Knoke. Exciting panel discussions and best practices are aimed at anyone who wants to invest in this market and help shape the future of esports. Tickets are available now at bmwesportsboost.com. Munich. Esports has long since developed from a niche sport into a global trend and an important economic factor. Through its commitment to esports, BMW is one of the driving forces in this fast-growing segment and wants to set new standards in storytelling and innovation. As the sports arm of the Seven.One Entertainment Group, Seven.One Sports has been actively promoting the broadcasting and reporting of all aspects of esports in Germ