Gothenburg is ready to challenge with innovative digital site visits

Gothenburg has reached a new milestone in the development of its game-changing digital site visits, where static slides are replaced with realistic 3D visuals and scenario-based storytelling.

“Last year we presented a vision of what we aimed for with this project. In less than a year the project has gone from vision to a concept-phase. Soon we will be ready to start the first sprint in producing the tool – with hope to launch it in 2026.”  says Fredrik Lundgren Senior Project Manager Gothenburg Convention Bureau.

The digital site visits are designed to showcase the city of Gothenburg and its venues to international event organisers in a visually compelling, data-rich and engaging format. Users will be accompanied by a digital guide and can select the places, arenas and hotels they wish to explore. Immediately after the tour, tailored information will be sent to support an easy and sustainable decision-making process.

The platform is built on the Digital Twin of Gothenburg, which integrates real-time data layers, customisable scenarios and immersive 3D environments – providing a highly informative and visually impactful way to present the city remotely to potential event organisers. The beta version is scheduled for launch in 2026.