Explore Gothenburg wherever you are – international launch of Digital Site Visits at IMEX 2026

Choosing a city for an international meeting is a complex process. It often requires both time and costly travel. Digital site visits create new possibilities. Organisers can explore the city’s venues, hotels and surroundings through interactive 3D environments, tailored scenarios and data-driven information, even before a physical visit. 

“We have gone from idea to a finished product that is now ready to use. We can offer a practical tool that makes it easier to create a clear picture of Gothenburg as a meeting destination and of our venues in detail, tailored to each customer. During IMEX, we will demonstrate how it works in practice, with the opportunity to book a demo at our stand. In the panel discussion and the following press briefing, we will also share more about how the tool can support the planning of international meetings before travel to Gothenburg is booked”, says Fredrik Lundgren, Senior Project Manager, Meetings at Gothenburg Convention Bureau. 

The digital site visits are designed to provide a more coherent and informative experience. Users are guided through selected environments and can choose what to explore. After the visit, tailored material can be shared to support the continued planning process. 

The platform is built on Gothenburg’s digital twin and combines real-time data, adaptable scenarios and immersive 3D environments. This creates a new way of presenting the city. The tool helps users understand both capacity and context, regardless of where they are located. 

The launch at IMEX is part of Gothenburg’s long-term work to continue developing the city as an international meeting destination and respond to changing needs among international organisers. At a time when accessibility, efficiency and sustainability are becoming increasingly important, digital tools can help simplify decision-making processes and broaden access to the destination. 

As Gothenburg marks 40 years as an international meeting destination this year, the city continues to evolve. By continuing to develop new ways of working and new tools, Gothenburg is further strengthening its position while creating long-term value for both organisers and society. 

Facts - IMEX Frankfurt 2026  

Gothenburg Convention Bureau 

Panel discussion 
Designing and selecting cities for life, and events Designing and selecting cities for life and events 
19 May at 11:00, followed by a press briefing 
Education IF26 – People and Planet Theatre, Stand 9008, Inspiration Hub, Hall 9 

Stand 
Meet us at stand B200, Hall 8. 

Would you like to know more or book a demo of the digital site visits? 
Contact Fredrik Lundgren