Ideon Science Park

With high tech materials and sensors, byGrafton want to revolutionize figure skating wear

Dela

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Who are you?

Our company is called ByGrafton. We are Richie Lundberg, CEO, Carl Michaelsson, Creative Director, Colin Grafton, Marketing/Social Media Director and Manette Olsson, Head of Design.

We have two former professional figure skaters in the team and a designer who has been working with figure skaters for more than 20 years. This, in combination with a creative director who knows his way around materials of all sorts, is a great mix to create a new clothing brand.

Can you tell us a bit about your product?

Figure skaters change their clothes very often due to blade-cuts, ripped pants, cold arenas and warm arenas. Being a figure skater you spend most of your time practicing, both on ice and off ice. Our desire to create a revolutionary fusion of high endurance functionality in material and modern world figure skating fashion design is the core inspiration of byGrafton. This is the first serious and high performing collection that will help professional figure skaters to achieve great results both on ice and off ice.

Professional skaters make the same technical element, jump and spin thousands of times before putting it in their routines at competitions around the world. We want to help them be more efficient during their training process and analyze their movements to help them correct mistakes. We are looking into putting high technological sensors in the second collection to collect data, which they can use, to their advantage and speed up the learning process.

What benefits would I get from using your product?

As a figure skater or other athlete, you would benefit from the materials pushing body heat away from the body, keep warm in cold conditions, keep cool in warm conditions and of course look well dressed all the time. The construction of the garments is made to last longer and get you to and from the ice rinks and arenas without compromising your look.

The technical collection will be great for figure skaters but could be adapted to work fine with other sports as well. By wearing the sensors, your coach or you can monitor speed going into different figure skating jumps, rotation speed and coverage of the ice.

What kind of partners or help do you need from other Ideon companies?

We are always looking into finding interesting “high performing materials” that can be used for sportswear and especially winter sports. Companies working with sensors are also of interest to us, combining sportswear with technology. Companies working with film for commercials are also of interest to us at the moment.

What kind of support or help could you possibly offer to other Ideon companies?

We can help with contacts to clothing factories, technical materials and designers. We have a great knowledge in retail and store concepts as well.

Contact

You want to know more? Contact Richie+46 722 31 90 34

Kontakter

Bilder

Om

Ideon Science Park
Ideon Science Park
Scheelevägen 17
22363 Lund

+46 46 286 85 00https://ideon.se/

Ideon Science Park är en av de mest spännande platserna i Europa, där de smartaste personerna i världen träffas för att utveckla framtiden.

Ideon Science Park har en bred kompetens inom mobilitet, ICT, Life Science, cleantech, medtech, smarta material och automation. I en värld där branscher smälter samman är denna mångfald vår stora styrka. Ideon byggdes för 35 år sedan alldeles intill Lunds universitet för att sammanföra vetenskap och forskning med innovatörer och entreprenörer. 

Vi arbetar inom fyra fokusområden; Smarta städer, framtidens transporter, e-hälsa och smarta material. 

Följ Ideon Science Park

Abonnera på våra pressmeddelanden.

Senaste pressmeddelandena från Ideon Science Park

Pressinbjudan till Visioning the Future den 31 maj29.5.2018 15:12Pressinbjudan

Den 31 maj är Ideon Science Park värd för eventet ”Visioning the future” som en del av Skåne Innovation Week. 2018 firar Ideon 35 år, men i stället för att titta i backspegeln väljer vi att titta framåt, vilka trender ser vi, hur kommer framtidens innovationer se ut? Tillsammans med ARM, Axis Communications, Sigma Connectivity, Sony och Volvo Cars samt två forskare från Lunds Universitet visionerar vi om framtiden.

Så blir Norden ledare i Energiomställningen - 26 företag i Sydsverige tycker till22.5.2018 06:00Pressmeddelande

Under en åtta månaders process har Ideon Science Park samlat många aktörer inom energiförbrukning, energiinnovationer och energiproduktion samt representanter för forskning inom energisystem och energiinnovationer i Skåne, för att arbeta fram rekommendationer till de Nordiska Energi- och Miljöministrarna. Målet är att Norden ska kunna bli globala ledare inom energiomställning (klimatneutrala utsläpp, grön energi och hög fart i omställningen). Rekommendationen kommer att levereras till det Nordiska ministermötet i Lund den 22 maj, som underlag till diskussionen under det globala ministermötet 23-24 maj i Malmö och Köpenhamn.

Pressinbjudan: Sharp Minds Sessions med Jon Hauksson och Anders Bengtsson4.5.2018 15:43Pressinbjudan

Ideon Science Park har lanserat ett mentorskapsprogram med hjälp av entreprenörer och företagsledare från parken. Som en del i mentorskapsprogrammet kommer de fem mentorerna att dela med sig av sin resa och sina erfarenheter under namnet Sharp Minds Sessions. Den första träffen hålls den 8 maj, där Storytels medgrundare Jon Hauksson samtalar med en av bolagets investerare, Anders Bengtsson från BTAB Invest AB.

Arne Hansson blir ny VD på Ideon Open AB25.4.2018 16:09Pressmeddelande

Arne Hansson blir ny VD på Ideon Open AB med start den 1 maj. Arne har arbetat som innovationskonsult på Ideon Open sedan 2015 med klienter som Stora Enso, Bona, Sandvik, Perstorp och Energimyndigheten. Han har tidigare arbetat på bolag som Trelleborg AB, Mars Inc., Ericsson och Sony Ericsson. Arne har även startat upp olika affärsverksamheter, som t ex den personliga säkerhetsappen WalkMeHome, som lanserades globalt 2012.

Ideon launches mentorship program for entrepreneurs with support from Martin Gren, Jon Hauksson, Charlotta Falvin, Pierre Elzouki and Staffan Gestrelius as mentors10.4.2018 07:00Pressmeddelande

Ideon, Sweden’s first Science Park, celebrates 35 years during 2018 and in order to celebrate the Ideon spirit, where we all help and support each other in the park, we are now launching a mentorship program where successful entrepreneurs and corporate leaders will offer advice and connections to selected entrepreneurs.

I vårt pressrum kan du läsa de senaste pressmeddelandena, få tillgång till pressmaterial och hitta kontaktinformation.

Besök vårt pressrum