Ideon Science Park

With high tech materials and sensors, byGrafton want to revolutionize figure skating wear

Dela

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Who are you?

Our company is called ByGrafton. We are Richie Lundberg, CEO, Carl Michaelsson, Creative Director, Colin Grafton, Marketing/Social Media Director and Manette Olsson, Head of Design.

We have two former professional figure skaters in the team and a designer who has been working with figure skaters for more than 20 years. This, in combination with a creative director who knows his way around materials of all sorts, is a great mix to create a new clothing brand.

Can you tell us a bit about your product?

Figure skaters change their clothes very often due to blade-cuts, ripped pants, cold arenas and warm arenas. Being a figure skater you spend most of your time practicing, both on ice and off ice. Our desire to create a revolutionary fusion of high endurance functionality in material and modern world figure skating fashion design is the core inspiration of byGrafton. This is the first serious and high performing collection that will help professional figure skaters to achieve great results both on ice and off ice.

Professional skaters make the same technical element, jump and spin thousands of times before putting it in their routines at competitions around the world. We want to help them be more efficient during their training process and analyze their movements to help them correct mistakes. We are looking into putting high technological sensors in the second collection to collect data, which they can use, to their advantage and speed up the learning process.

What benefits would I get from using your product?

As a figure skater or other athlete, you would benefit from the materials pushing body heat away from the body, keep warm in cold conditions, keep cool in warm conditions and of course look well dressed all the time. The construction of the garments is made to last longer and get you to and from the ice rinks and arenas without compromising your look.

The technical collection will be great for figure skaters but could be adapted to work fine with other sports as well. By wearing the sensors, your coach or you can monitor speed going into different figure skating jumps, rotation speed and coverage of the ice.

What kind of partners or help do you need from other Ideon companies?

We are always looking into finding interesting “high performing materials” that can be used for sportswear and especially winter sports. Companies working with sensors are also of interest to us, combining sportswear with technology. Companies working with film for commercials are also of interest to us at the moment.

What kind of support or help could you possibly offer to other Ideon companies?

We can help with contacts to clothing factories, technical materials and designers. We have a great knowledge in retail and store concepts as well.

Contact

You want to know more? Contact Richie+46 722 31 90 34

Kontakter

Bilder

Om

Ideon Science Park
Ideon Science Park
Scheelevägen 17
22363 Lund

+46 46 286 85 00https://ideon.se/

Ideon Science Park är en av de mest spännande platserna i Europa, där de smartaste personerna i världen träffas för att utveckla framtiden.

Ideon Science Park har en bred kompetens inom mobilitet, ICT, Life Science, cleantech, medtech, smarta material och automation. I en värld där branscher smälter samman är denna mångfald vår stora styrka. Ideon byggdes för 35 år sedan alldeles intill Lunds universitet för att sammanföra vetenskap och forskning med innovatörer och entreprenörer. 

Vi arbetar inom fyra fokusområden; Smarta städer, framtidens transporter, e-hälsa och smarta material. 

Följ Ideon Science Park

Abonnera på våra pressmeddelanden.

Senaste pressmeddelandena från Ideon Science Park

Ideon launches mentorship program for entrepreneurs with support from Martin Gren, Jon Hauksson, Charlotta Falvin, Pierre Elzouki and Staffan Gestrelius as mentors10.4.2018 07:00Pressmeddelande

Ideon, Sweden’s first Science Park, celebrates 35 years during 2018 and in order to celebrate the Ideon spirit, where we all help and support each other in the park, we are now launching a mentorship program where successful entrepreneurs and corporate leaders will offer advice and connections to selected entrepreneurs.

Suntribe lanserar en ekologisk, mineralbaserad solkräm som är säker för människors hälsa och miljön13.3.2018 06:00Pressmeddelande

Ideonföretaget Suntribe AB släpper nu en icke-vitgörande mineralbaserad solkräm som är skonsam mot både miljön och människor. Som alla andra Suntribes produkter använder den nya solkrämen mineralfiltret zinkoxid som ett naturligt alternativ till kemiska UV-filter. Alla andra ingredienser är naturliga och av ekologiskt ursprung. Den nya solkrämen är lättflytande och kan användas på hela kroppen, och utgör en del av Suntribes produktuppsättning av den nya generationens miljö- och människovänliga solkrämer.

Suntribe AB bringt riff freundliche Bio-Sonnencreme mit Zink ohne Weißeleffekt auf den Markt13.3.2018 06:00Pressmeddelande

Die schwedische Firma Suntribe AB launcht eine nicht weißelnde mineralische Sonnencreme, die sicher für Mensch und Natur ist. Wie alle anderen Suntribe Sonnencremes basiert die neue Körper- und Gesichtssonnencreme auf dem mineralischen UV-Filter Zinkoxid, der eine natürliche Alternative zu chemischen UV-Filtern darstellt. Alle anderen Inhaltsstoffe sind natürlich und aus biologischer Herkunft.

Suntribe AB launches an ecological, mineral-based sunscreen that is safe for human health and the environment13.3.2018 06:00Pressmeddelande

The Swedish company Suntribe AB is launching a non-whitening mineral sunscreen that is gentle for the environment and human skin. Like all other Suntribe sunscreens, the new body sunscreen features the mineral UV-filter Zinc Oxide as a natural alternative to chemical UV-filters. All other ingredients are from natural and organic origin. The new Suntribe Body sunscreen forms part of the company’s portfolio of a new generation of safe sunscreens.

I vårt pressrum kan du läsa de senaste pressmeddelandena, få tillgång till pressmaterial och hitta kontaktinformation.

Besök vårt pressrum