IDÉ House of Brands Introduces a New Collection of bluesign® PRODUCTS for B2B Sports and Leisure Brand, iwear28.10.2024 15:00:00 CET | Press Release
(Oslo, Norway) – IDÉ House of Brands, the largest privately-owned supplier of promotional products in the Nordics, proudly announces the launch of its first bluesign® PRODUCTs as part of the latest collection for their sports and leisure brand, iwear. IDÉ House of Brands is the first promotional products company in the world to be certified to produce bluesign® PRODUCTS and is excited to introduce the first iwear styles made from 100% bluesign® APPROVED fabrics. Arriving with the Autumn/Winter 2024 collection, these will be the first iwear items to carry the prestigious bluesign® PRODUCT label. This achievement reinforces IDÉ’s leadership in the promotional product industry, showcasing their commitment to reducing environmental impact and ensuring product safety across their supply chain. For bluesign®, this launch represents a significant milestone in the industry's adoption of clean chemical management practices. Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands, expressed